jessica nelson
creative director • copywriter
Airbnb
Airbnb hired us to create a bunch of YouTube ads using only photos, music and text. Working with creative guru, Scott Trattner, our team distilled unique moments and amenities only found through the Airbnb experience—like picking fresh herbs or befriending a llama.
loanDepot
Let's face it, mortgage companies aren't considered the sexiest of clients, yet loanDepot delivered. I took to the phones and cold-called more than 200 New Yorkers to cast real clients and was shocked to hear their rave reviews. We brought seven families into the studio and listened to what home meant to them. I then co-wrote the scripts for commercials that aired during the World Series, giving this deserving brand a fresh new look.
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Subtle Asian Traits
Africa Farmers Club
Teresa Chinyere Obiagba of Motherhood Nest for Nigerian Mums shares how to create great group rules
Meta (Facebook)
I interviewed Facebook Community Administrators from Nairobi Kenya to Chicago, IL— discovering how they use the platform to create community.